Amazon Revamps Ring Subscription Services
- 10/10/2024 14:34 PM
Amazon is set to transform its subscription offerings for Ring video doorbells and cameras, with the launch of a new service called Ring Home Premium. Scheduled to debut on November 5 in the U.S., this premium tier will feature 24/7 recording and AI-powered video search, starting at $19.99 per month. For users looking for more economical options, Amazon will also offer Ring Home Standard and Ring Home Basic tiers, which will include various features but exclude continuous recording and enhanced search capabilities.
This revamp comes during a period of growth for Ring under the leadership of Liz Hamren, the newly appointed CEO and former Microsoft executive. Recently, Ring has ascended to become the second-largest seller of security systems in the U.S., achieving profitability for the first time since Amazon acquired the company for $1 billion six years ago.